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Fishing for More Customers?

A fisherman observed a snake swimming towards his boat.

When the snake reached the boat the fisherman could see that he had a frog in his mouth. Feeling sorry for the frog he reached down and carefully removed the frog from the snake’s mouth and set it free.

But then, feeling sorry for the snake he looked around to see what he could give him. He found a bottle of bourbon, poured a capful and gave it to the snake.

The snake then swam away.

The fisherman was feeling content from his good deeds when about ten minutes later he heard a knocking at the side of the boat.

When he looked over the side he saw the snake had returned . . .this time with “two” frogs in his mouth.

The moral of this story is a universal truth. Give people — or animals — what they want and they’ll come back again and again. Even better, they’ll bring their family and friends back with them.

There is a thirst in all communities for well-delivered services. Provide this service level and customers will keep coming back.

And, they’ll bring their friends and business associates.


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